Woods MarCom

A few weeks ago, a self-proclaimed "non-marketer" approached me with an unusual marketing request. He'd been following a traditional marketing strategy for months and wasn't seeing the desired results on his offer. In this case, the traditional approach included several passive marketing tactics. Product information is distributed to the usual places, and then you wait for someone actively searching to find it. Don't get me wrong; passive marketing is an essential part of your overarching...

I’ll be honest: I have never been a big Halloween fan. 👻 I don’t like scary movies or bloody decor. And our geriatric German Shepherd is convinced the apocalypse will begin with a doorbell, so we will keep the house dark and quiet to maintain some sanity this evening. I mean, look at this face... she is TERRIFIED of the doorbell. However, I am a sucker for a fun theme! So, in honor of Halloween…. Top Ten Scary Marketing Tactics Forgetting about Mobile Users – With very few exceptions, most...

Beyond Google Business Profiles Did you know there are dozens of platforms hosting business listings online? These platforms power everything from voice search to online maps and more. We all think of the "big" business listing platforms - Google, Bing, Yelp, etc. You may even have an account with each of these top platforms, managing them manually when anything changes (which is a task in itself!) But Reader, there are actually more than 70 online platforms listing your business information...

My Must-Have (and Free!) SEO Tools Understanding Search Engine Optimization (SEO) and measuring your performance can feel really overwhelming. Sometimes, it can feel cost-prohibitive as well. However, there are several free online tools you can use to improve your SEO, measure your performance, and identify things to fix! Leveraging Free Google Tools Google is the most often used search engine, and thankfully they also offer free tools to help you show up better in search results. I highly...

Try These SEO Tips to Boost Your Website Traffic Nothing is more frustrating than an SEO strategy that's not working. If you made SEO updates, and it’s been longer than six months without any movement, it’s probably time to reevaluate your SEO strategy. Here are a few strategies I recommend to kickstart that upward SEO trend. Reassess your keywords - review your metrics and find ways to better align with search intent. Improve on-page SEO with better content, metadata, headers, etc. Enhance...

It's Back to School Season This feels controversial, but I have always felt like the New Year starts after Labor Day. As kids, back to school was always the start of the year. And the year always ended in June. I guess that made summer a land before time... 🦖 As adults, many of us also spend decades working around a school calendar as parents. Even with our son in college, this was the first time in almost 20 years that we didn't have some back-to-school ramp-up in August. (Apartment life is...

Facebook? Are You There? I often discuss paid advertising in client meetings, specifically the channel that best suits their business needs and goals. One of the common myths that often surfaces is the belief that Facebook is no longer a relevant platform. This misconception often leads to the assumption that advertising on Meta is not effective. Can this be true? Could Facebook be dying? Here are a few fast facts on Facebook right now: Facebook has 3 billion active users monthly, with 2.1...

Understanding Search Intent and why it's time to optimize your Google Business Listing Most of us understand the basics of Google search results: Google has indexed billions of websites, creating a filing system of sorts (that only Google understands). The user types keywords or a question into the search bar. Google runs to the proverbial file cabinet, pulls out some websites it thinks the user is looking for, and provides them as a list. What is less commonly talked about is the concept of...

The Importance of SEO in a Website Refresh A well-planned website redesign can boost your search rankings, while the alternative can set you back. Here are a few things to consider when planning a website refresh: Preserving Current Rankings: Whether you keep your domain or change it, you may risk losing the search engine rankings you’ve worked hard to achieve. You'll need a plan to retain your existing site authority. Leveraging New SEO Opportunities: A refresh is the perfect time to...

Winter Is Coming... As much as I had to admit it, summer is when product-based businesses need to start thinking about their year-end sales. With Halloween just 3 1/2 months away 🦹, time is ticking. While it's tempting to delay preparations for year-end sales until the fall, it's important to remember that early planning can lead to better results. Here are things you should be doing now to set yourself up for success during the holiday shopping season: Boost your local SEO. 76% of people who...