Three Quick SEO Updates

You can probably DIY!

If you've been on this email list very long (or if you've ever talked to me...) you know how I feel about the importance of SEO (search engine optimization).

Investing time and resources into your website SEO is one of the best long-term marketing investments you can make.

Sure, you can launch a paid Google campaign while you're building your website SEO (I wrote a blog post about it). But you don't want to put all your eggs in a paid marketing basket.

With a strong SEO strategy in place, your digital infrastructure will continue to work for you with less and less investment required over time.

There are three things I commonly see when I perform a website SEO audit. These are pretty easy to fix if you have editing access to your website content management system.

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🧐 Pages without SEO Title Tags.

SEO Title Tags are essentially your headline when your website appears in search. Every page of your site needs an SEO Title that is keyword rich and also aligns clearly with the content of that page.

Title tags are one of the areas Google indexes to learn which pages to serve in a search result. For most website platforms, SEO titles can be updated easily while updating your page content.

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🧐 Pages without meta descriptions.

If Title Tags are the headline for your page, meta descriptions are the tag line.

Meta descriptions are important because they give users more information about the page before they click on it. Meta descriptions should be keyword rich and, most importantly, provide users with a clear and accurate sense of the page content.

If people tend to click on your page and immediately "bounce" back out, that tells Google that this page is not a good resource for users using those search terms.

Like SEO titles, meta descriptions should be easy to update within your website platform.

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🧐 Images without alt text.

This may be the most common SEO gap I see when I run audits. Image alt text (alternative text) is important for SEO and also for accessibility.

When you upload an image to your website, you're given an opportunity to add alt text for that image. This alt text tells Google what the image is about (so you can add your keyword into that description) and, more importantly, allows screen readers to describe your content for users with visual impairments.

It's important to use alt text that makes sense to a human, don't stuff that box with keywords. But you can also be strategic about how you describe your images to get an SEO benefit.

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By making the three updates listed above, you can help Google better understand your website and start to improve your website SEO.

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Want to know how your website is performing?

Sure, your site looks beautiful when you pull it up on your computer... but what does Google understand about your website?

There are several SEO ranking factors that impact how your website performs in search. Many of these ranking factors are related to your website infrastructure (platforms, plug-ins, backend code, etc.)

You'll need an SEO audit to get the complete picture - how your website performs on mobile devices or how Google measures your Core Web Vitals, for example.

If you want a look behind the curtain, reply back to this email. I'll can run a quick, free scan for you!

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