Celebrating Our Birthday!

April marks the one year anniversary of starting this boutique little business of mine. I can't believe it's been a full year!

Here is something I learned this year that may surprise you...

Marketing Your Business is HARD Y'all!

You would think that a marketing expert would find marketing her business to be easy peasy lemon squeezy. But, actually - it is much harder than I thought it would be.

For me, there are two barriers:

1. I feel extremely awkward and uncomfortable feeling "salesy" or self promoting. Like - sweat through my blazer, forget my own name kind of awkward. 🫣
2. If I'm working on marketing, I'm not doing client work - which is actually the stuff I love (and what pays the bills). So I find it really hard to make time for it.

I'm fortunate to have the expertise and experience to know HOW to market my business, which could certainly be an additional barrier for anyone not living in the marketing-service industry.

All of this to say, your marketing friend completely relates. Marketing your business is hard!

So what is the solution?

The past year has taught me to find support and/or resources for things I can't or don't want to invest time in (see also, bookkeeping!)

When I brought in help for my marketing efforts, the pressure release was significant. That inner voice stopped reminding me that marketing was on the to-do list and I had more time to focus on the worky-work my clients need done.

And, working with a partner means they execute the strategy instead of me trying to think of something non-self deprecating to say. 🥸

My birthday wish is for you Reader to take a look at your marketing strategy.

📌 Are you dedicating enough time to it?

📌 Does it feel like you're getting the results you're hoping for?

📌 Does it feel uncomfortable to talk about the products or services you provide?

📌 Do you feel like you need marketing support?

Trust me, taking the burden of marketing off your plate feels amazing. Let me be your wing woman. Reach Out!

I excel at doing other business's marketing. 🤩

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P.S. Other tasky-tasks I definitely get help with include bookkeeping (I hired someone), creating files and transferring data between platforms (automate it!), and scheduling meetings (scheduling tools for the win!)