How to Market Your Business with Data in 2024
My Guest Appearance
on the Duo On Air Podcast
Several weeks ago, I was invited to sit down with one of my favorite organic marketing Duos and collaborate on a podcast episode.
This was my first time as a podcast guest so I was really nervous! But it was such a treat to chat about market research, the importance of data, and how to get started building your marketing plan.
What you'll get from the episode:
- Before we choose how we want to “market” or “where”, what should we be doing first?
- Why is a customer research strategy often an overlooked aspect in many marketing strategies? How can this change your marketing approach?
- Given the vast amount of data available, how do you advise businesses to filter what’s relevant and avoid analysis paralysis?
One of the key components I focus on during the conversation is really understanding your customer. It is my belief this is the North Star for any business, from how you build your customer journey to what products and services you offer. We talk quite a bit about how to dial that in and check back in with your personas over time to make sure they haven't changed.
You can listen to the podcast on your favorite platform:
After you listen, hit reply and let me know what you think! Would you want to hear more from me on these topics? I'm considering starting a podcast in 2024... 🤔
Holiday Wishes!
This wraps up the emails coming your way this year! I hope you're planning to take some downtime over the holidays and recharge with your favorite humans and activities.
I am deeply grateful for this community and for the opportunity to pop into your inbox every week.
As always, please let me know if there is anything I can do to better support your business in the New Year! Cheers!